Sony OLED TV 55A75K, 139 cm, Smart Google TV, 4K Ultra HD, 100 Hz, Class G Latest generation images and sound with cognitive intelligence Take the image and sound to the next level with Cognitive Processor XR™. The revolutionary processor on Sony BRAVIA XR™ TVs reproduces content as people see and hear it, for an incredibly realistic experience. It understands how the human eye focuses, cross-analyzing images to deliver real depth, extraordinary contrast and extremely vivid colors. Exceptional pure black shades for real depth and textureCombining the OLED panel with XR OLED Contrast Pro, this TV improves colors and contrast in bright areas, so you can enjoy pure black shades and unprecedented maximum brightness. Combined with Cognitive Processor XR™, it enhances images just as it focuses the eyes, so you won't lose any detail in blinding light or shadow. The screen is the speaker, images and sound in harmony Acoustic Surface Audio™ uses special actuators to transform the screen into a multi-channel speaker. You will hear a sound synchronized exactly with what is seen on the screen, with images and sound in harmony for a truly captivating experience. Just say what you want to see with voice searchFind new favorites faster with voice search. Go directly to a show or movie just by saying it or navigate with voice search. "find action movies" genre. Press the voice button on the remote control for to start Renewal, recycling and reduction: designed for environment BRAVIA XR TVs offer immersive experiences and protect the environment. We are committed to using less virgin plastic in most TV and packaging. The back cover of the A75K is made of recycled plastic. The unique backlight control technologies, BRAVIA CAM and sensors ensure high quality images and reduce energy consumption. XR Image Pure black shades for real depth and texture XR OLED Contrast Pro accentuates colors and contrast in bright areas for exceptionally realistic images, defined by absolutely pure black shades and maximum brightness. Featuring a temperature sensor and a high-brightness panel, this OLED TV uses the Cognitive Processor XR™ to detect the temperature of the screen and precisely control the light so that the pixels in the bright areas are illuminated simultaneously. A wide color spectrum for real-world shadows and hues Based on the Cognitive Processor XR™, XR Triluminos Pro allows the A75K to access over 1 billion colors and reproduce them all with the subtle differences seen in reality. Together with the wide color gamut panel and human-centric processor, it detects color from saturation, hue and brightness for natural shadows in all details. Recreating the lost texture: all content expanded to 4K With the XR 4K Upscaling function, you will enjoy entertainment close to 4K quality, regardless of the content or source. Cognitive Processor XR™ accesses a large amount of data, intelligently recreating textures and details for realistic images. Intelligent movement processing for smooth and fast action With Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross-analyzing key visual elements on successive frames. Create and insert extra frames between the original ones, to enjoy smooth and clear action, even in fast sequences. Gorgeous colors from every angle Viewing your TV from the side is now just as satisfying as watching from the center. The OLED panel with self-illumination keeps the colors uniform and true, regardless of where you look from. XR Sound The screen is the speaker, the sound precisely follows the images. Two actuators behind the TV create an acoustic that moves with the image. The combination with full-range speakers achieves clearer sound at all frequencies, allowing the A75K to provide a cinematic experience at home. All your entertainment converted to 3DCu BRAVIA XR™ surround sound, everything you watch comes with surround sound. XR Surround creates surround sound from the side and vertically using only the TV's speakers, for 3D sound without speakers in the ceiling or projecting the sound upwards. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®. The best experience, with Sony sound Associated with Sony audio equipment, the latest BRAVIA XR TVs go even further, offering you an unparalleled audio-visual experience, with outstanding XR picture and sound quality. Center Acoustic Sync When you connect a BRAVIA XR TV to a Sony soundbar, it reinforces the center speaker channel for clearer, fuller voices. Thus, the sound is precisely synchronized with the image on the screen for a captivating experience. Voice Zoom™ 2 optimizes voices, for clearer dialogue Hear the dialogue on the TV more clearly, without increasing the volume. Even if the dialogue is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and improves its clarity. Supreme images and sound, regardless of the environment Relax and enjoy an exciting viewing experience. The unique environment optimization technology with light sensor automatically adjusts the picture and sound according to your environment. Switch to even better viewing, optimized with BRAVIA CAM Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an experience viewing and more captivating. BRAVIA CAM recognizes where you are in the room and the distance you are from the TV, then adjusts the sound and image settings so that they are perfect. The sound is clearer, and the brightness of the image is adapted to the viewing environment. Smart TV functions Everything you want to watch in one place Easily access all your favorite content and services. See over 700,000 movies and TV episodes, in one place. Google TV offers your favorite content from all your applications and subscriptions and organizes it for you. See smartphone content on the big screen Quickly and easily enjoy your favorite videos, photos, games and more from your iOS or Android devices on a big screen. Control all your devices with one smart remote All your connected devices can be controlled with our smart remote. One-click access to video-on-demand services will show you series and movies in a few seconds. DesignMinimalist design, immersive viewing This OLED TV with a flush metal surface is beautifully designed to keep you focused on the screen and immerse you in what you're watching. The actual appearance may differ depending on the size of the TV. Level metal surface, captivating viewing The premium metal frame is extremely thin, so the eyes naturally focus on the image, not on what surrounds it. Slim stand, luxurious look and feel Our slim stand has been designed to perfectly fit your TV and harmonize with your room and decor Full studio entertainment, the way the creator wants With a range of technologies that keep the creators intent, including an enhanced range of creator-calibrated modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and emotion of the director's imagination. And because it is Calman Ready, creators can even calibrate it professionally for production editing. Watch Netflix in studio quality, automatically optimized Enjoy Netflix content in spectacular studio quality, exactly as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works with the BRAVIA XR TV's ambient light optimization function to immerse you in your favorite shows by optimizing the image brightness according to the lighting conditions in the room. Optimizing images for all your preferences. More content, as the creator intended. With BRAVIA CORE Calibrated, all movies, including IMAX Enhanced™ titles, will automatically adjust to the optimal picture settings to create a truly exceptional viewing experience.